BrightplateCreative

Cork studio · Working across Ireland

Give people
a reason
to book.

Campaigns for independent restaurants, cafés and bakeries—planned around the table, dish, date or preorder you need to sell next.

Book a free 15-min review↗See campaign examples ↓
Seasonal restaurant dish styled on a deep green table
01

One clear campaign.
One commercial job.

10day
sprint

01 / Campaign examples

Not “content”.
A job to be done.

Roast chicken with seasonal greens on a bistro table
THE GREEN ROOMNEIGHBOURHOOD KITCHEN · CORK
WEDNESDAY TABLE3 courses
€36

Every Wednesday · 5–9pm

BOOK YOUR TABLE →
48 HOURS TO GOWednesday
has a better
plan.

Three courses · €36
Tables from 5pm

Tap to book →

Campaign 01 / Fill a quiet service

Turn Wednesday
into a reason.

A clear set-menu offer gets one focused launch post, a reminder story and a last-tables push. The price, day and booking action stay impossible to miss.

Business job
More Wednesday covers
Post sequence
Launch · reminder · urgency
CTA
Book the Wednesday Table

Campaign 02 / Launch a seasonal menu

Make the new menu
feel new.

One hero dish opens the story. A follow-up names what is on the plate; a final post gives the launch date and booking route. People see more than a nice photo—they see what changed.

Business job
New reasons for regulars to return
Post sequence
Tease · reveal · book
CTA
See the spring menu
Pan-roasted hake with peas, new potatoes and herb butter
NEW MENU · 17 APRIL
THE SALT HOUSESPRING,
ON THE PLATE.

Pan-roasted hake · peas
new potatoes · herb butter

MEET THE DISHLocal hake.
First peas.
Lots of butter.

Our spring menu lands Thursday.

View menu →
Fresh brown-butter cardamom buns on a bakery worktop
SAT
27
SEP
NORTH & GRAIN · WEEKEND BAKESix buns.
One box.
Zero leftovers.

Brown-butter cardamom · €18

PREORDER BY THURSDAY →
ORDER BOOK CLOSES 6PMYour Saturday
morning,
sorted.

Collection 9–12
Six buns · €18

Reserve a box →

Campaign 03 / Drive preorders

Sell the batch
before it is baked.

A named product, a real deadline and a collection window turn a bakery photograph into a preorder campaign. The follow-up story closes the gap without feeling repetitive.

Business job
Predictable weekend sales
Post sequence
Drop · reminder · closing soon
CTA
Reserve a six-pack

All campaign examples are original concepts for fictional Irish venues. Photography is art-directed for demonstration.

02 / The difference

A month of posts is useful. A month with something to sell is better.

Brightplate starts with the commercial moment—quiet tables, a menu change, an event, a preorder—then builds the message, design and publishing rhythm around it.

03 / The restaurant marketing kit

More of the small jobs
taken off your plate.

Each monthly campaign has one commercial target and everything needed to put it live.

Built for owner-led venues without a marketing hire.
01

Campaign direction

The offer, audience, CTA and posting sequence—not a blank brief for you to solve.

02

Feed + story system

Eight primary pieces with story adaptations, sized, named and ready to publish.

03

Captions + scheduling

Platform-ready copy, a simple calendar and scheduling included.

04

Google visibility

One Google Business Profile offer or update aligned with the campaign.

05

Fast reactive post

One quick-turn opening-hours, last-tables or sold-out update each month.

06

What worked

A plain-English monthly snapshot with the next action—not a dashboard dump.

07

Phone shot list

Exact photos and clips to capture during service so content is easier next month.

08

One useful adaptation

Turn a winning campaign into a menu insert, counter card or email header.

04 / Low-risk first project

Start with one thing
you need to sell.

Promotion Sprint€249

€199 credited to your first monthly plan when you continue within seven days.

  • 01One focused 10–14 day campaign
  • 02Four primary feed assets + story adaptations
  • 03Captions, calls to action and posting calendar
  • 04One revision round + post-campaign review
Start a Promotion Sprint↗

Need it every month? Monthly Campaign Partner starts at €449/month for one campaign, eight primary pieces, scheduling and a performance snapshot.

Ask about monthly support ↗

05 / A good fit

Independent Irish hospitality 01

A real date, dish or sitting to sell 02

No in-house marketing person 03

Free 15-minute venue review

Tell us what needs
more attention.

We will identify the strongest campaign angle and show you what we would promote first. No deck, no hard sell.